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YouTube is paying top creators to promote its new Twitch-style features

YouTube is going through growing strain from competing platforms. Therefore, YouTube is making an attempt to assist new monetization features to get off the ground. According to the report of Bloomberg, YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat. The move could keep these influencers from leaving the site for rival streaming sites like Twitch and monetization platforms like Patreon. YouTube has launched a twitch-style feature.

YouTube launched a feature called Super chat in January. This feature allows viewers to “tip” a YouTube creator during the live stream. As a result, their comment stays on-screen with the length determined by the size of the donation. This feature is similar in ways to donations and “bits” on Twitch. This way viewers can award streamers with in addition to a monthly subscription fee.

YouTube is going through growing strain from competing platforms. Therefore, YouTube is making an attempt to assist new monetization features to get off the ground. According to the report of Bloomberg, YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat. The move could keep these influencers from leaving the site for rival streaming sites like Twitch and monetization platforms like Patreon.

YouTube launched a feature called Super chat in January. This feature allows viewers to “tip” a YouTube creator during the live stream. As a result, their comment stays on-screen with the length determined by the size of the donation. This feature is similar in ways to donations and “bits” on Twitch. This way viewers can award streamers with in addition to a monthly subscription fee.

The company isn’t requiring starts to keep their content exclusive to YouTube under the new contracts. They can post material elsewhere, as long as they upload videos to YouTube first. In past, YouTube has offered talent direct payments whenever it felt pressured by new competition. For example, Vessel – a short-lived video service tried to strike exclusive deals with top YouTube talent. Even in 2014, YouTube paid bonuses to creators who agreed to provide their videos exclusively.

 

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