Mobile Marketing

Woo Commerce vs. Open Cart

In today’s competitive era, businesses are moving rapidly. They are trying to move their goods and services online. There are variety of e-commerce platforms out there in the market. For best shopping cart experiences, Woo Commerce and Open Cart are widely used e-commerce platforms. Let’s dig in deeper.

Woo Commerce is a WordPress plugin. It helps to convert WordPress websites into an online store with ease. Open Cart is an open-source framework. To make your store management easier – Open Cart is useful. Both are popular platforms. So by knowing the basic differences, you will be able to choose the best one.

1.  Ease of installation

Woo Commerce needs to be installed just like any other plugin. In case, you are starting from scratch you will need to create WordPress site first. Installing it is a one-click process. Once you set up Woo Commerce store, you can sell anything. Starting with digital products, services, physical products, bookings, and subscriptions. Don’t forget to activate the plugin after installation.

There are two ways to install Open Cart. One way is installing manually and second is – use a single click script installer. The first way is complicated. As you will require technical skills. Or you have to hire a developer with the technical skills. The second will help you to set up an online store in the fastest possible way. Check out the screenshot given below:

opencart installation

2.  Designing

Woo Commerce offers 2,100 free and 30,000 paid themes. Design plays important role in attracting people toward an online store. This plugin offers some great themes to make your store look fabulous.

In Open Cart, you will have a basic store design. This plugin gives you option of free and paid themes costing $60-70 average. In case, you want to make changes to your store, you have to have knowledge of HTML and CSS. Or you have to hire someone with technical skills.

3.  SEO – Search Engine Optimization

SEO in Woo Commerce is effective. As it uses extensions. To enjoy a variety of functionalities like custom URLs, robots.txt, google analytics and descriptions – you can install this plugin’s extensions.

In Open Cart, lots of code tempering is required for SEO. You can edit, modify or update Meta titles, descriptions and keywords in this plugin as well. For less tech-savvy users, doing SEO in Open Cart becomes overwhelming.

4.  Integration Ecosystem

Woo Commerce is compatible with all kinds of devices. It works with web-based devices, iPhone integration including – PayPal, Stripe, Amazon Payments, FreshBooks and FedEx. This plugin has unlimited integration capability. Once you start working on it, you will find out more.

Open Cart works with Windows, Mac and web-based devices. The integration with PayPal, FedEx, UPS and SagePay is possible in Open Cart.

5.  Customer support

To get help in Woo Commerce, you don’t need to worry. There are a large number of communities available. You can check out their documentation. Most of your questions will be covered there.

Open Cart offers limited support with forums and documentation. They don’t provide huge overwhelming support. It is open to a large number of third-party developers. You can get answers from them. Open Cart offers paid support. Paid support only covers bugs solving and installation.

6.  Ease of use

Woo Commerce is easy to use. You will be able to see stats and information about store on WordPress dashboard. This plugin offers many automated features. For example, you can set things like discounts, coupons and geo-location settings. Advanced customization features give technologically inclined users the option to dive in deeper.

Open Cart offers high degree of control. It has ability to manage multiple storefronts from the same admin interface. In case of various outlets, you can easily manage all of them from Open Cart.

After understanding all the differences between Woo Commerce and Open Cart, you can choose the plugin as per your requirements.

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