Roku recently announced that it’s free, ad-supported streaming service – The Roku Channel is now available on the web for viewing on PCs, tablets, and smartphones. Earlier, users only had access to the channel on Roku TV or streaming device. Moreover, Roku is also updating navigation on its own devices. It will include a new feature called “Featured Free”. This feature will direct you towards free content on various streaming services like – ABC, The CW, Pluto TV, Crackle and The Roku channel itself.
This new feature is similar to Apple’s TV app. It puts a spotlight on the content itself rather than whatever network it’s coming from. You will find this feature at the very top of the home screen when it rolls out in the US “over the coming weeks.”
According to Roku, The Roku Channel is currently one of the most popular streaming services on the platform, sitting just behind the likes of Netflix, YouTube, and Hulu. Roku gained access to movies by licensing deals with studios like Lionsgate, MGM, Paramount, Sony Pictures Entertainment and Warner Brothers.
Rob Holmes, Roku’s vice president of Programming and Engagement said –
“Roku is the leading platform for free entertainment and our users love it. We’re delighted to deliver even more value to our customers without subscriptions, complicated logins or fees. By expanding The Roku Channel to the web, we’re broadening the access points to high-quality, free streaming entertainment. With Featured Free, we’re making it easy for our customers to see the great, free content already available on the Roku platform in one place while creating value for our content providers by connecting them with Roku’s growing audience.”
Roku is also planning to launch its own Amazon channel-like subscription marketplace. Roku would bring together a number of paid subscription services into the same section.