Facebook is definitely dominating the social media market. Facebook has also acquired Instagram and WhatsApp. Facebook bought and closed down many smaller potential future rivals.
People will stop imagining better platform. People will love the platform that could win friends and influence the mainstream by being better ethically and in terms of functionality.
Let me introduce you to the latest dreamer with a double-sided social mission: Openbook.
The idea is to build an open source platform that rethinks social networking to make it friendly and customizable. They don’t want to build a creepy and sticky app.
Openbook’s vision is to protect privacy as a for-profit platform. It involves a business model that is based on honest fees and an on-platform digital currency – rather than ever watchful ads and trackers.
Joel Hernandez had the vision of the Openbook. He has been dreaming of it for a couple of years.
He gathered like-minded people to work with and then came up with an alternative social network – manifesto. Its primary pledge is a commitment, to be honest.
Joel stated –
“The data scandals started happening and every time they would, they would give me hope. Hope that existing social networks were not a given and immutable thing, that they could be changed, improved, replaced.”
Openbook’s challenger idea is to apply the product to try to unstick Zuckerberg.
Joel also mentioned that –
“We openly recognize that privacy will never be enough to get any significant user share from existing social networks.”
“That’s why we want to create a more customizable, fun and overall social experience. We won’t follow the footsteps of existing social networks.”
The team philosophy is to shake things up by getting people excited for alternative social networking features and opportunities.
With merely the added benefit of not being hostile to privacy nor algorithmically chain-linked to stoking fires of human outrage.
The Openbook is the dream of Joel Hernandez. The dream sounds good and right. The only problem is finding enough funding and wider support. Though Joel does not want to stop dreaming. As he said –
“We are committed to make Openbook happen. Our backup plan involves grants and impact investment capital.”
“Nothing will be as good as getting our first version through Kickstarter though. Kickstarter funding translates to absolute freedom for innovation, no strings attached.”
To know more about Openbook, you can check out the Openbook crowdfunding pitch here.
Though Joel does not want to stop dreaming. As he said –“We are committed to make Openbook happen. Our backup plan involves grants and impact investment capital.”