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Google launches Cameos, a new celebrity Q&A app for search

Google has launched a new video-based Q&A app called Cameos on the App Store. Cameos allows celebrities to record short video responses to the most popular search queries about them. Celebrities can address fan’s questions in their own voice, instead of leaving the answers up to other websites.

The feature is an extension of the company’s “Posts on Google” platform. Initially, “Posts on Google” was only open to a small number of celebrities, sports teams, leagues, movie studios, and museums. This spring, it opened up to musicians. 

The new Cameos app is focused specifically on video posts. As the App Store description explains –

“Record video answers to the most asked questions on Google and then post them right to Google. Now, when people search for you, they’ll get answers directly from you.”

cameos

The app records videos in portrait mode and users get to see them full-screen when playing the clips on mobile. Viewers can flip through each and every clip in a story-like interface. The clips are posted directly to Google.com. The concept is similar to a Reddit-style AMA (Ask Me Anything) session, but celebrities can choose to record answers whenever and wherever they want.

Google’s Cameo video answers could be more useful. As the answers will only appear when that question is searched on Google. Google is basically focusing on what it does best: Search.

Google also confirmed that the feature is part of its earlier efforts around posts on Google using video. The Cameos app is part of a pilot that makes it possible for celebrities and other prominent figures to participate. The Cameos app description also states that – it will add more questions for celebs to answer on a regular basis. 

You can have access to Cameo only upon invitation. Those interested can download the iOS app.

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