Facebook recently took the decision to shut down three apps due to low user engagement. Moves, Hello and tbh – these all three apps have failed to grab users’ attention. Facebook recently updated in their blog that they will delete users’ data in next 90 days. Though Facebook has not given any specific date of app’s disappearance. All three apps are still live at the moment.
Moves is a fitness tracking app acquired by Facebook in 2014. Moves app was created to record daily physical activities of users, including walking, cycling and running. Hello is an Android dialer app. Facebook launched Hello app in 2015. It helped people to combine information from Facebook with contact information on their phone.
While tbh was the teen app acquired by Facebook just 8 months ago back in 2017. This app allowed teens to share their opinions via anonymous polls and also can give positive feedback to friends. The tbh app was downloaded 5 million times at the initial level, though popularity didn’t last for a longer period of time. The people who are using these apps will be disappointed for sure.
After Cambridge Analytica Scandal, Facebook has become more aware of the data security. Though it can be coincident that all three apps had the heavy focus on data collection of younger users.
As Facebook stats in its blog post,
“We regularly review our apps to assess which ones people value most. Sometimes this means closing an app and its accompanying APIs. We know some people are still using these apps and will be disappointed and we’d like to take this opportunity to thank them for their support. But we need to prioritize our work so we don’t spread ourselves too thin. And it’s only by trial and error that we’ll create great social experiences for people.”
Though this kind of shutdown is unfortunate. Though tbh is not the first social network app getting shut down. For example, Secret and Peach both apps also had short shelf lives. Facebook has acquired many applications. Some of the apps got huge success and some of the apps failed due to low usage. It’s not necessary that all acquisitions lead to success. Facebook has claimed to delete users’ data by the end of July,2018 from all three apps.