The Apple’s app store has transformed the technology industry. When Apple app store went live on July 10, 2008 – it offered only 500 apps. Now the app store has grown to house more than 2 million apps, which have been downloaded to Apple devices more than 170 billion times. More than 500 million people visit the App store every week. When Apple launched app store – many apps were available on the first day as well as still available right now such as The New York Times, eBay, Travelocity and Tap Tap Revenge.
On Apple’s success – Apple’s senior vice president of worldwide marketing Phil Schiller said –
“In its first decade, the App store has surpassed all of our wildest expectations – from the innovative apps that developers have dreamed up, to the way customers have made apps part of their daily lives – and this is just the beginning. We could not be more proud of what developers have created and what the next 10 years have in store.”
In the past decade, Apple introduced some of the most productive and entertaining apps that made our life easier. App developer Marco Arment also stated –
“Since day one, the App store has been by far the easiest way for developers to reach the most people with our apps. It eliminated the friction and overhead of setting up our own distribution and payment systems, making development far more accessible to everyone and letting us focus on our true passion: making the best apps we can.”
The idea behind the Apple app store is pretty simple – Apple acquires 30% of the cost of apps to fund store. Apple has provided the developers of software sold through Apple with more than $100 billion, it means that Apple has earned more than $40 billion.
Games also have become an important part of the Apple App Store. Apple changed gaming apps with the in-app purchase. Apple allowed people to unlock different functionality and try apps before purchasing it. This way more than 28,000 apps offer subscription options. Apple app store kept on providing something new for the betterment of users as well as developers. Like in 2017, Apple rebuilt the app store by splitting games and apps into two categories. The app store focused on app discovery through Today tab stories and Editor’s picks. Apple states that hundreds of Today stories have been read by more than 1 million people. Apple has truly transformed the way we live in this technological era.