Recently, Apple confirmed its acquisition with music identification app – Shazam. Shazam has over 1 billion users. Oliver Schusser, Apple’s Vice President of Apple Music said –
“Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere.”
The music service Shazam is worth about £300 million. Oliver also mentioned that he is –
“Thrilled to bring teams together to provide users even more great ways to discover, experience and enjoy music.“
The company said that this app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption. There are mainly three reasons behind the acquisition of Shazam:
1. To keep with competitors
Google’s Pixel automatically identifies a song without you having to do anything. Apple has bought Shazam so we can expect that they will integrate the similar feature in iOS in the future.
Shazam identifies 20 million tracks each day. Apple will push these users towards iTunes. This way they will be able to make a lot of money.
3. To improve Siri
Apple is lagging behind when it comes to voice assistants. Shazam has expertise in the audio space – particularly in recognition and analysis. This experience will be useful to improve Siri’s performance.
Shazam is pretty cool music app. Hold up your phone, let it listen to song playing nearby for a few seconds. The track and artist information would pop up on the screen like magic. Shazam is available on Android-based devices. Apple did not say whether it would keep the Android version available.
Apple announced last year that it was going to buy Shazam for $400 million. Shazam was founded in 1999. The Shazam integrates with other apps including Snapchat. The deal comes three weeks after the EU finally gave a green light to deal.