Creating an effective website is not an easy task. Most of the businesses are building their own website. The mandatory requirement of a successful website is – creating a user-friendly website. There are certain key points you can keep in mind while building a user-friendly website. Check out the tips given below and make sure you build an amazing website:
1. Make responsive website
Is your website responsive? Does your website works well on every device? If not then focus on that area. Whether you are building a website for your client or for your business, your website should be responsive. The responsive website will be able to give your user a flawless experience. Whenever you are designing website, keep in mind the user experience. For example, if your website loading time is more than other websites, users will not come back to your website.
2. Navigation should be simple
Is your website hard to navigate? Well, it should not be. Users should easily able to know – where they are and where they would like to go now. Your website navigation should be simple and easy to understand. Don’t try fancy navigation buttons – it can confuse your users. Users should be able to easily locate the menus and information they need. Make sure your navigation bar is pretty simple.
3. Informative and easy to understand the content
Content is an important part of the website. So you need to make sure that content is easy to understand and SEO-friendly. Whatever the information your users are looking for, they should be able to access it easily. Don’t make grammar mistakes while building the content of the website. It will create a bad impression on the users’ mind. Use paragraphs and bullet points to make content readable.
4. Social media icons
Nowadays your business presence in social media is becoming necessary. Starting from small to giant business – are using social media platforms. So if your business has social media accounts, then mention it on your website. You can put a social media icon of each account. So that users can directly go to your social media page from website. You can promote your services and products through social media channels.
5. Excellent search functionality
You must had this experience. Sometimes you visit any website and you can’t find the content you are looking for. You get stressed and leave from that website. As a business owner, if you are building a website, you need to make sure that visitors can easily find what they are looking for. To make their search easier, you can simply add search functionality to your website. If users can find easily and quickly whatever they are looking for in your website, they will definitely come back.
6. Attractive designing
When it comes to designing a user-friendly website, many parameters you have to keep in mind. Starting from the layout, designing and font as well. For example, if you have chosen the fonts which are harder to read on the website then user experience will not be smooth. No one likes to see a boring website. Your website layout and design should be attractive enough to grab users’ attention. Nowadays in many websites, you can find all the information from just one page. In short, your website should be engaging and attractive.
7. Track your visitors’ behavior
In today’s technological advancement, you can easily track website performance and user behavior on your website. High bounce rate is not good for your website. So check out the issues on the website or tell your team to analyze the website. From various tools you can learn statistics about your website visitors, repeat visitors and which are the pages most browsed from your website as well. With this analysis, you will be able to modify your website for a better user experience.
8. Easy access contact page
When you are building a user-friendly website, there are two important things to keep in mind. Your logo and your contact information. These two should be easily visible on your website. You can add various ways to contact you. You can add a phone number, email ID and your business address as well. This way people who want to work with you, will be easily able to reach you. In your website, you can add inquiry box as well so visitors can send you whatever the questions they have.
So these are the simple tips you can apply while building your user-friendly website. Next time when you build a website, make sure you consider all the tips given above.