Mobile Marketing

7 Secrets to make a mobile app more addictive

Do you know the signs of an addictive app? You will not like to put your device down. You will think “let me just check one more time”. Take an example of Facebook or Twitter or Amazon. According to one research, it’s proven that some of the famous apps were intentionally created to be habit-forming. It is called behavior design.

We don’t only use one app on our smartphone. There are lots of apps we access – Facebook, Instagram, PUBG, and many other entertaining apps. According to one research, how much time we spend on the internet is given as under:

average time spent on mobile

If you are planning to develop an app, then you should consider some of the crucial factors that play an important part in creating an addictive app. We have described the top 7 secrets to develop your own addictive app:

1. Push notifications

Push notifications can help you to engage more traffic and keep updated the users for the new information on the app. While creating push notifications, keep two important points in mind – perfect timing and actionable trigger through push notification.

For example, many of the apps alert users about their holiday deals, discounts, and any new feature updates. The main motive behind creating push notification is to make users come back to you again and again. Useful updates and features can help you to make an addictive app.

2. Keep it simple

To create an addictive app, focus on user interface and engine of the mobile app. The user interface should be simple and attractive. Don’t make your app complex with lots of buttons, content, and submenus. Your app should be that simple even 7-year-old kid can understand the app.

Consider the example of Tinder. It is a dating app with a simple user interface. Users can simply swipe left or right according to their interest. Users love the app which has the simple interface.

3. Collaboration

When users have to work as a team to achieve something in your app, they get pumped up to perform better than others. Users will open your app again to compete with others. The best example is a multi-player game app.

In a multi-player game app, you can involve your family members and friends. Nowadays PUBG game is becoming popular where players can communicate with each other. WhatsApp is also a good example. It’s multiple chat options make it more addictive app.

4. Try FOMO

FOMO – Fear Of Missing Out is the best tool to re-engage your users. This method can help you to make an addictive app. Some of the best examples are Clash Of Clans, Snapchat, Facebook and PUBG.

For example, in PUBG and Clash Of Clans game – the game continues even in your absence. As a human nature, you don’t want to feel missed out. In Snapchat – you only have a few seconds to see snaps from your friends. No one wants to miss any updates from their friends. Design your app in such a way that re-engagement of users increases and they become addictive users of your app.

5. Focus on micro sessions

Users love to achieve more in less time duration. For example, popular games let you achieve incremental rewards in a very short time duration. While building an addictive app, you might want to keep in mind to create a “wow” moment for users quickly.

Take an example of Tinder. The overwhelming task of finding a date is made easy with simple swipe which you can do while waiting for your turn in coffee line. Quick stages in the game will make your app addictive.

6. Customizable experiences

To create an addictive app, let your user customize the features in your app. For example, allow them to edit profile, write reviews and invite friends. The more users feel invested in your life, the more they will use your app again and again.

You can analyze user data and provide features and content as per their requirements. Users should say “my app” instead of “an app” – make your application that effective. Let your users customize the app as per their preferences.

7. Offer financial rewards for desired user behavior

Users will love the app which provides rewards. For example, when users share their rewards on social media, your app can go viral. There are various ways to provide rewards other than financial rewards. You can give a gift card, offer for free services and discount offers.

If you want to create an addictive mobile game app, then you can give “unlock advance stages” reward to your users. There is no doubt that users love rewards and come back to your application for more benefits.


Many of the famous addictive apps use the above-mentioned tactics. To make your app addictive, you have to provide something unique for your users. Don’t think that you will get overnight success to make your app addictive. You have to keep on updating the app to re-engage your users. Keep working on new strategies and you will have an addictive and successful app.


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