“”Our overall interactions, such as likes, comments and chats, grew by more than 60 per cent year over year. More and more creators are building their businesses and discovering that they can shape the global conversation with just a phone and an Internet connection.”
The CEO also mentioned –
“We made a conscious effort to respond on social media, and we answered 600 per cent more tweets through our official handles (@TeamYouTube, @YTCreators and @YouTube) in 2018 than in 2017 and grew our reach by 30 percent.”
When it comes to channel membership, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emojis, Members-only posts in the Community tab, and access to unique custom perks offered by creators.
“We worked with a small group of creators to develop this service and are expanding it to eligible channels with more than 100,000 subscribers and even more creators in the coming months,” the YouTube CEO said.
YouTube’s monthly user base has touched 225 million in India, reaches 80 percent of the Internet population. The platform recently announced a “Copyright Match” tool, which uses the matching power of Content ID to help creators find copies of content when it’s been uploaded by other channels.
With this tool, after a new video is uploaded, YouTube would run a scan to see if there is any other video that resembles the uploaded video very much or is the same and if there is a “match”, it would appear on the “matches” tab.
CEO also said –
“We’ve been testing this tool with a thousand creators over the last year to tailor it to your specific needs and is a great complement to the range of copyright tools we provide.”